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Socal Direct Information

Franklin Loan Center the parent company of SoCal Direct Lending has been servicing the Coachella Valley since 1989 as the desert’s premiere independent mortgage banking firm. We offer complete services for all your mortgage needs, from origination to close. Our expert lending professionals can tailor the perfect mortgage to meet your client’s needs. We excel with all types of buyers, from our first-time home buyers, to our experienced investors; SoCal Direct Lending is the lender for you.

Because every individual is unique, we offer a diverse array of solutions to your lending needs, including Conventional, Jumbo, FHA, VA, Private Money, Canadian, Homepath and Reverse Mortgages. We continually add new programs, tools and skills to our platform to ensure every client has access to the widest variety of loan options. Our ability to be agile and adaptable in the constantly changing mortgage banking industry means you have the most proficient loan specialists in the valley focused on your loan.

At SoCal Direct Lending you are not just another loan in our system.  Each borrower is guided through the loan process by a knowledgeable and caring mortgage consultant.  Our expert in house team of processers, underwriters, docs and funders provides a platform committed to service. SoCal Direct Lending takes care of all aspects of your loan.  Your lending team knows you and the specifics of your file. We monitor and guide you through the entire process. All of these things combined give you the first class attention your loan deserves... In short, “We treat your loan as if it were our own.”

Let SoCal Direct Lending's Loan Experts help you purchase or refinance your next home. 



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Contact Information
So-Cal Direct Lending
Welcome Bennion Deville Clients
Office: (760) 325-2800
Email: Send Email
So-Cal Direct Lending
44-800 Village Court, Palm Desert, CA  92260
Office:  (760) 325-2800
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